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Mel Harder headshot image on carbon fiber background

Newly Appointed: Mel Harder

A motorsports management veteran will guide revitalization and growth at Monterey's historic WeatherTech Raceway Laguna Seca. MEL HARDER TITLE:…

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close up of welding for PRI Education article

PRI Education: High School Career Programs

Racing companies can play an integral part in the future workforce by working directly with students in high school career programs. In an industry…

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Metals

Dealmakers: Metals and Source Materials

Photo courtesy of True Focus Fabrication Addressing the challenges of those who rely on ordering metals and how to source these materials without…

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Dirt Late Models on track. Courtesy of World Of Outlaws Real American Beer Late Model Series

Innovation Next: Dirt Late Models

Photo courtesy of World Of Outlaws Real American Beer Late Model Series.   Who sets the pace toward advancement? Dirt late model racers or the…

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TaiJaune Robinson

Industry Insights: TaiJaune Robinson

  TaiJaune Robinson didn't expect to end up at GM Motorsports, but she made the decision to succeed.   TaiJaune Robinson has always been…

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Centroid machinery at work

CNC Refinements for Improved Performance

  How modern machines are integrating automation and improving performance.   A technological revolution is underway. Automation and artificial…

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New Racing Products for August 2025

Race Shop: New Racing Products for August 2025

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs.   FLASHDRY ABSORBENT & GARAGE…

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SHIFT ON THE CLAY text on top of full field of dirt modified vehicles

Shift on the Clay: Modifieds

Modified racing is steering toward a safer future with recent engineering advances and a continued push to encourage additional safety products…

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First Laps: Road Racing

How lowering road racing's entry barrier has proven effective and what is being done to build on that momentum.   The next time someone complains…

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Trans Am Series presented by Pirelli

Trans Am's Triumph: Rediscovering the Legacy of American Road Racing

Rediscovering the legacy of American road racing with the venerable Trans Am Series presented by Pirelli. The year was 1984. Apple released its…

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Business Profile: Ivey Engines

Business Profile: Ivey Engines

For more than 40 years, Jay Ivey has followed the fortunes of Formula Ford, from portal to professional racing, through serious decline—and on to…

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SCCA's Heyward Wagner

Industry Insights: SCCA's Heyward Wagner

Heyward Wagner is turning the venerable Sports Car Club of America into tomorrow's sports car sanctioning body.   The Sports Car Club of America…

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Image of Ram truck hauling a race trailer courtesy of ATC Trailers

Towing Smarter: Effective Accessories for Race Teams

Photo courtesy of ATC Trailers   Aftermarket upgrades are available for popular tow vehicles that help maintain optimal temperatures and enhance…

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Fueling the Future: The Newest Evolution in Vintage Racing

Photo courtesy of TM Hill/WeatherTech Raceway Laguna Seca As cars from the 2000s move into vintage classes, sanctioning bodies are noticing that…

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Engine Management Systems

Hidden Potential: Engine Management Systems

What features are embedded in engine management systems that are not being fully utilized by tuners and racers? Several suppliers share the often-…

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Motorsports Economic Impact Study

PRI Membership: Motorsports Economic Impact Study

  PRI has released a monumental study that substantiates motorsports’ significant financial impact on the US economy. Compiled specifically for PRI…

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Good To Know

Building a Stronger Future for Motorsports Motorsports is more than a sport—it’s a thriving ecosystem powered by innovation, competition, passion…

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engine setup at the PRI Show

Bigger and Bolder: Motorsports Cylinder Heads

The race is on to build cylinder heads to handle more boost. Several manufacturers explain just how they are overcoming the current challenges.…

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Block Talk: Choosing a Motorsports Engine Block graphic for PRI Magazine

Block Talk: Choosing a Motorsports Engine Block

What should racers and engine builders discuss when it’s time to choose an engine block?   So many factors come into play when choosing a race…

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PRI Show floor packed with attendees

Special Report: Maximizing ROI at PRI

How PRI Show exhibitors can get the most out of their experience with the least amount of headaches.     Your company has signed up to exhibit at…

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Business Profile: Racers New and Used Parts Warehouse for PRI Magazine

Business Profile: Racers New and Used Parts Warehouse

When used parts sales migrated to the internet and acquired a somewhat dubious reputation, the Dietrich family reinvented their used parts warehouse…

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Motorsports Crankshafts: Cost vs. Performance

Crankshafts that won’t break—and won’t break the bank. The folks at Eagle Specialty Products have noticed a trend in the high-performance engine…

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Logo vs. Brand for Motorsports Businesses

PRI Education: Logo vs. Brand for Motorsports Businesses

  What is the difference between a logo and a brand, and how does that translate into meaningful connections with your fans? In the fast-paced…

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Photo courtesy of the Driveshaft Shop for PRI Magazine

Power Masters: Motorsports Driveline Components

How today's race driveline components are designed and manufactured to endure ever-increasing levels of horsepower and torque.  The light flashes…

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Felton 'Blue' Offutt of the Silver State Classic for PRI Magazine

Industry Insights: Felton 'Blue' Offutt of the Silver State Classic

Ordinary cars and drivers have extraordinary adventures in open road racing, which also serves as a creative entry point into motorsports.   Nevada…

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Featured

Mel Harder headshot image on carbon fiber background

Newly Appointed: Mel Harder

A motorsports management veteran will guide revitalization and growth at Monterey's historic WeatherTech Raceway Laguna Seca. MEL HARDER TITLE:…

Read More
close up of welding for PRI Education article

PRI Education: High School Career Programs

Racing companies can play an integral part in the future workforce by working directly with students in high school career programs. In an industry…

Read more
Metals

Dealmakers: Metals and Source Materials

Photo courtesy of True Focus Fabrication Addressing the challenges of those who rely on ordering metals and how to source these materials without…

Read more
Dirt Late Models on track. Courtesy of World Of Outlaws Real American Beer Late Model Series

Innovation Next: Dirt Late Models

Photo courtesy of World Of Outlaws Real American Beer Late Model Series.   Who sets the pace toward advancement? Dirt late model racers or the…

Read more
TaiJaune Robinson

Industry Insights: TaiJaune Robinson

  TaiJaune Robinson didn't expect to end up at GM Motorsports, but she made the decision to succeed.   TaiJaune Robinson has always been…

Read more